Love the World
Karoshi Bros | Woodville Records
At the beginning of 2008 we finished work on the animated promo ‘Love the World’ for the Karoshi Bros. It doesn’t take too much reading between the lines when you first hear the track that basically it’s a bit of a rant at well, pretty much everything. We decided to focus on the idea of what would happen if the emotion of the rant took physical form…I think. It was a while ago. Long story short we took photographs of anything we could find in Newcastle Upon Tyne, UK that looked like it was falling down or was in the process of being pulled down (moment of silence for the Newcastle Brewery)
We used several animation techniques because we could and the client was open to every idea we put forward. In there you’ll find stop motion animation, 2D digital animation and 3D environments created from bits of all the photography we shot. Check out the hand-made frame we made in some production still below (MacGyver would be proud)
The music video has been shown at two film festivals in the UK so far, made it onto MTV and has accumulated over 60,000 hits on youtube to date. Full credits can be found over on the main site.
